Archit Tripathi is a content strategist and AI-enabled creative lead based in New York, with a strong background in editorial SEO, UX writing, and brand storytelling across Fortune 500 clients and founder-led startups alike.
(He also doesn’t love speaking in third-person, but knows that having his full name in this section helps with SEO.)
Now that “The Algorithm” has been appeased, let’s talk like actual people!
Over the past decade, I’ve led high-performing content teams for Fortune 500 brands like Google and J.P. Morgan Chase, as well as smaller entertainment brands and founder-led businesses. I’ve helped grow SEO traffic by 26× on major education hubs and built internal tools that streamline editorial and AI workflows across teams. I also serve as Creative Director for The Magickal Solution, a digital education/spiritual consulting brand that I co-run with my wife.
My work combines in-depth audience insight with a natural voice and a healthy dose of systems thinking. I am known for my calm communication style, flexible creative instincts, and high standards for clarity and cohesion. I believe that good writing is defined by its ability to make complex ideas easy to understand, without the pretense of trying to “sound smart.”
When I’m not building content systems or writing content that people actually read and appreciate, I can be found gently obsessing over my fantasy football teams, cooking up something in the kitchen, or taking walks with my wife and two adorable dogs.
Testimonials
“We have received fantastic feedback from both Auto-Lending and Consumer Bank on Archit’s recent articles.
His pieces require very few edits and are able to get through L&C in a faster manner than our [previous process]. Auto and Consumer Bank stakeholders have vocalized positive notes about Archit and his quick onboarding process.
A big thank you to Archit, we appreciate the great value you have added to our content 😊”
— JPMC Client Feedback
“Archit was an absolute pleasure to have on the content team at eBaums World. Not only is he hilarious, insightful, genuine, and just an all-around great guy, he also came up with great ideas for content and framing as well as being one of the best writers and consistently top performers we had on the team. He was data driven and often came up with creative solutions and ideas to solve problems and issues that we were facing with traffic and content variety. I never had to worry about things getting done or double-check behind him when he was assigned pieces or tasks. I was definitely sad to see him go, but thrilled for his future and the opportunities that he is pursuing.”
— Former Manager @ Literally Media
“Working with Archit at EssenceMediacom has been an absolute pleasure. In just one year, Archit has shown a strong understanding of our work and continues to help set a standard for our team. He consistently delivers high-quality work and is always looking to not only learn more, but pass along these insights to other team members. Additionally, Archit does this all with an upbeat attitude. He is a true asset to any organization, and I have no doubt that he will continue to make significant contributions to the field for years to come.”
— Former Manager @ EssenceMediacom
“Archit's work is simply exceptional. I've been fortunate enough to work with him in two different organizations and always look forward to collaborating with Archit. He is a true craftsman, constantly honing his craft and quick to explore new pathways to growth and development. From content to strategy, I've seen his sincere dedication to precision, transparency and open-mindedness elevate teams in two different organizations and can say with the utmost sincerity that he is an ace in the pocket of anyone looking to take things to the next level.”
— Colleague/direct report @ Wpp + Literally Media
“Archit is a hard-working, kind and, detail-oriented individual. He can make a traditionally mundane topic interesting to read, is great with client management, and is a thorough editor. He's an interesting person to get to know and a nice presence to have on a team!”
— Colleague/direct report @ Wpp
